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Based in Paris, CREED is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years. Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED and creator of its most popular scents. His son, Erwin, 30, seventh generation and future head, has already begun to contribute to the art of CREED.

CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather.

Designer Creed has 89 perfumes in our fragrance base. Creed is an old perfume house. The earliest edition was created in 1781 and the newest is from 2021. Creed fragrances were made in collaboration with perfumers Olivier Creed, James Henry Creed, Erwin Creed, Henry Creed Fourth Generation, Henry Creed Third Generation and James Henry Creed First Generation.